Why Berry Buckley
Digital Strategists | Expert Design & Development | AI Search
Berry Buckley provides expert website design, content, and optimization services tailored to the unique needs of SMBs. We understand the importance of a reliable and effective online presence, and we're committed to delivering high-quality, modern digital experiences that support your business objectives.
Technology is advancing quickly. This is also true for website platforms. WordPress used to be the gold standard however, that is no longer the case. We’re moving towards a no code world where AI search will dominate and while WordPress’s Block Editor modernized the WordPress content creation experience in 2018, making it more visual, flexible, and user-friendly, it has been surpassed by Squarespace. Squarepsace’s all-in-one platform also eliminates the need to work with a separate hosting provider and the many WordPress plugins that are generally required to make your site function appropriately. Will WordPress catch back up? Given the recent turmoil, that seems unlikely. Regardless, Berry Buckley continuously reviews web platforms to determine the best possible solution for our clients. We currently recommend Squarespace but that will change if another solution surpasses its ease of use, security, and stability.
We Are:
Digital Strategists
Berry Buckey acts as the bridge between your website’s technical foundation, its marketing potential, and its business impact, ensuring it’s not just a static page but a dynamic tool for growth
Experts You Can Trust
With years of experience under our belt, we’ve mastered the art of seamless website migrations, stunning designs, AI Search, and critical integrations. Whether you’re moving platforms, refreshing your brand, or starting from scratch, our team has the technical know-how and creative edge to make it happen.
Designers That Captivate
First impressions matter. Our design team creates visually stunning, user-friendly websites that grab attention and keep visitors engaged. Beautiful aesthetics meet intuitive navigation—because your site should work as good as it looks.
Your Partner, Not Just a Provider
We’re more than a vendor. We’re your digital allies. From initial consultation to ongoing support, we’re with you every step of the way, committed to your success long after launch day.
Let’s build something extraordinary together.
How We Do It
We take a outcome-based approach to websites, focusing on providing your business with the best solution for your goals. Here's a breakdown of what that would look like:
Discovery and Planning
Thorough Assessment: A deep dive into the existing website, including content inventory, functionality audit, integrations, SEO and GEO (AI Search) analysis, performance metrics, and traffic patterns.
Customized Modernization & Migration Strategy: Developing a detailed plan tailored to your specific needs and goals, outlining timelines and key milestones.
SEO Preservation & AI Search Enhancement Strategy: A concrete plan to maintain or improve SEO rankings and AI Search features to show up when prospects are looking for you.
Migration Execution
Data Migration: Careful and accurate transfer of all website data, including content, images, databases, and files.
Design and Functionality Integration: Replicating or improving the website's design and functionality on the new platform.
SEO & GEO Implementation: Implementing the SEO & GEO strategy, including setting up 301 redirects, optimizing content and metadata, implemeting schema, and ensuring proper site structure on the new platform.
Testing & Quality Assurance
Comprehensive Testing: Rigorous testing of all aspects of the migrated website, including functionality, performance, compatibility across different browsers and devices, and SEO implementation.
User Acceptance Testing (UAT): Involving the client in testing the migrated website to ensure it meets their expectations and requirements.
Performance Optimization: Fine-tuning the website's performance on the new platform to ensure fast loading times and optimal user experience.
Launch, Training & Post-Migration Support
Smooth Launch: Carefully coordinating the launch of the migrated website to ensure a seamless transition.
Training: Half-day session to train your marketing team or admins on Squarespace and the myriad of resources available to them.
Post-Migration Monitoring: Continuously monitoring the website's performance, security, and SEO after the migration to identify and address any issues.
Ongoing Support: Providing ongoing support as needed to address any questions or concerns and ensure the website's continued success.
“This was a simple process. The new site looks great and I feel much better about the security and stability of the platform.”
John Pulliam
Pulliam Family Office
www.pulliamfamilyoffice.com