The Biggest Website Challenges for SMBs – And How to Overcome Them

For small and medium-sized businesses (SMBs), a website is a critical tool for connecting with customers, showcasing products, and building credibility. Yet, creating and maintaining an effective online presence comes with unique challenges—especially when resources are limited. At Berry Buckley, we’ve seen these hurdles firsthand and know how they can hold SMBs back. Let’s dive into the biggest website challenges for SMBs and explore how to turn them into opportunities.

  1. Budget Constraints. With tight finances, SMBs often hesitate to invest in professional web design or maintenance. The costs of hosting, domains, and tools can quickly add up, forcing tough choices between a strong website and other priorities.

  2. Lack of Technical Expertise. Not every SMB has a web guru on staff. Without skills in coding, SEO, or troubleshooting, owners may lean on basic DIY platforms that limit customization—or pay a premium for outside help that stretches their budget.

  3. Time Management. Running a business means wearing many hats, leaving little time to update a website. Outdated content, broken links, or a stale design can make a site feel neglected, turning potential customers away.

  4. Competing with Larger Companies. Big brands with deep pockets can dominate online with sleek, feature-rich websites. SMBs struggle to match that polish, risking a loss of visitors if their site isn’t fast, branded, or mobile-friendly.

  5. SEO and Visibility. Ranking high on Google isn’t easy without SEO know-how. Many SMBs miss out on organic traffic because they don’t optimize keywords, refresh content, or build backlinks—leaving their site buried in search results.

  6. Mobile Responsiveness. With smartphone browsing on the rise, a site that’s clunky on mobile devices is a dealbreaker. SMBs without the resources to optimize for all screens risk frustrating users and losing business.

  7. Content Creation. Keeping a site fresh with blogs, product updates, or visuals takes effort. SMBs often lack the time or creativity to maintain engaging content, leaving their website static and unappealing.

  8. Security Concerns. Hackers don’t discriminate by business size. Without proper security—like SSL certificates or backups—SMBs face risks of breaches that erode trust and incur costly fixes.

  9. Integration with Business Tools. Linking a website to e-commerce, CRM, or payment systems can be a technical nightmare. SMBs may end up with clunky workflows that confuse customers and slow operations.

  10. Measuring Success. Analytics can reveal what’s working, but many SMBs don’t know how to track traffic, conversions, or bounce rates. Without data, they’re flying blind, missing chances to improve.

Turning Challenges into Strengths

These obstacles don’t have to define your online presence. A strategic approach — leveraging user-friendly platforms, basic SEO training, or targeted outsourcing — can transform your website into a powerful asset. But where do you start when time and expertise are already stretched thin? That’s where Berry Buckley comes in.

Why Hire Berry Buckley to Migrate Your Website to Squarespace?

At Berry Buckley, we specialize in helping SMBs overcome these challenges by migrating their websites to Squarespace—a platform designed for simplicity, affordability, and impact. Here’s how we make it work for you:

  • Cost-Effective Solutions: We handle the migration affordably, eliminating the need for expensive developers while delivering a professional site that fits your budget.

  • No Tech Skills Needed: Squarespace’s intuitive interface means you can manage your site without coding knowledge — our team sets it up, and you take the reins.

  • Time-Saving Setup: We streamline the process, so your site is live and polished fast, freeing you to focus on your business.

  • Mobile-Ready Design: Every Squarespace site we build is fully responsive, ensuring a seamless experience on any device.

  • SEO Boost: We optimize your site with best practices, helping you climb search rankings and attract more visitors.

  • Secure and Integrated: From SSL security to built-in tools for e-commerce and analytics, we ensure your site is safe and connected to your workflow.

  • Ongoing Support: Need fresh content or updates? We’re here to guide you, making maintenance a breeze.

Stop wrestling with website woes and start thriving online. With Berry Buckley and Squarespace, your business gets a stunning, functional site that competes with the big players — without the stress or steep costs. Ready to elevate your digital presence? Contact us today to start your migration and unlock the full potential of your business online.