AI and Website Platforms are Evolving Quickly. Are You Current?
Website Design, Content, & AI Search Optimization (GEO)
WEBSITE UPGRADES
You Have Options
If you are considering a move, then we can provide a seamless upgrade and migration of your website’s content to a modern web platform that ensures the best possible security, performance, user experience, and readiness for AI Search.
READY FOR AI SEARCH?
Ensure Your Visibility
Today, potential clients are turning to tools like ChatGPT, Gemini, Perplexity, and Grok for instant legal advice. Your firm needs Generative Engine Optimization (GEO, aka AI Search) to appear in those direct answers.
What Happened At WordPress
In 2024, Matt Mullenweg, the founder of WordPress, publicly attacked WP Engine, a WordPress hosting company. He accused WP Engine of profiting from WordPress without adequately contributing back to the open-source community and blocked them accessing WordPress.org, preventing millions of websites from receiving critical security updates.
WP Engine sued Automattic and Mullenweg, alleging trademark abuse, extortion, and anti-competitive practices.
This conflict raised serious concerns about the future of WordPress and the power wielded by a single individual over a widely-used open-source platform.
Dominate AI Search with GEO Services
In 2025, over 70% of searches get instant AI answers from tools like Google or Perplexity, often without website clicks. Without Generative Engine Optimization (GEO), your company risks being invisible. Berry Buckley’s GEO services make your Squarespace site AI-ready, helping you stand out in “near me” searches and attract more clients.
We create AI-friendly content, highlight your expertise, add AI-friendly code (schema), and ensure fast, mobile-ready performance. Using Retrieval-Augmented Generation (RAG), we pull accurate data from trusted sources like your site or legal directories. We also boost visibility with videos, graphics, and social media tips on X and LinkedIn, all fine-tuned monthly to keep you ahead.
Don’t let competitors steal your leads. Make your firm the trusted choice AI recommends.
Our Work
Additional Services
Marketing Strategy
Search & Social Media
Content & Campaigns
Marketing Analytics
Why We Recommend Squarespace
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Squarespace includes hosting, domain registration, and SSL certificates in its packages, reducing the need to juggle multiple service providers. This integration simplifies the management of your website and enhances security.
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SSL Certificates: All Squarespace sites come with built-in SSL encryption for secure connections.
Two-Factor Authentication (2FA): Enhances account security by requiring a second form of verification during login.
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Content Delivery Network (CDN): Utilizes a global CDN to ensure fast loading times and optimal performance for users worldwide.
High Bandwidth Plans: Supports large amounts of traffic without performance degradation, accommodating extensive user engagement.
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Developer Platform: Provides tools for developers to create custom integrations, applications, and solutions tailored to business needs.
API Support: Enables integration with other software and services, such as CRM systems, payment gateways, and marketing tools.
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Email Campaigns: A robust email marketing tool integrated within the platform for managing targeted campaigns.
SEO Tools: Advanced search engine optimization features to help improve visibility and rankings in search results.
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Commerce API: Allows for the integration of advanced e-commerce functionalities, such as inventory management and order tracking.
Custom Checkout: Options for creating tailored checkout experiences that align with branding and customer expectations.
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If you can create a Powerpoint deck, then you can update your Squarespace website. We believe the visual editor is unmatched on the market today.
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User Roles and Permissions: Allows enterprise-level permissions to control access for different team members, ensuring secure collaboration.
Content Scheduling: Enables teams to plan and schedule content publishing and updates in advance.
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Advanced Metrics: Comprehensive analytics to monitor site performance, user engagement, and conversions.
Custom Reporting Tools: The ability to create detailed reports that provide insights into various aspects of business performance.
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24/7 Customer Support: Access to a dedicated support team experienced in handling enterprise-specific inquiries.
Custom Onboarding: Tailored onboarding processes to help businesses set up their sites effectively and leverage the platform’s full potential.
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Tailored Template Designs: Options for custom templates that reflect the enterprise’s brand identity.
Style Editor: Advanced styling options for fine-tuning the appearance of the website to match corporate standards.
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GDPR Compliance Tools: Features to help businesses align with GDPR regulations regarding data protection and privacy.
Accessibility Features: Built-in tools to ensure that websites meet accessibility standards, making them usable for all potential customers.
Plus Foolproof Security
DRecovery
We provide an added layer of security to mitigate platform risk.
Our DRecovery service creates static snapshots of your website. In the unlikely event that Squarespace goes down, we will automatically point your domain to a current snapshot of your website on AWS via Cloudfare’s managed SSL encryption.
Voila! No downtime.
Understanding and Mitigating Website Platform Risk
If there’s one thing we’ve learned from the drama in the WordPress world, it is that platform risk is a reality even when the risk is shared by almost half of all websites.
The No-Code Future of Website Technology: Empowering SMBs with Independence
In today’s digital world, small and medium-sized businesses (SMBs) no longer need IT experts or big budgets to manage websites. The no-code revolution, led by platforms like Squarespace, empowers owners to create and update sites easily.
The Biggest Website Challenges for SMBs
For SMBs, a website is key to engaging customers and building credibility, but limited resources make it tough to create and maintain effectively.
Frequently Asked Questions: Modernizing Your Website with Berry Buckley
At Berry Buckley, we help businesses stay ahead in the fast-evolving digital world by modernizing their web presence with a user-friendly platform like Squarespace and optimizing for AI-driven search through GEO (Generative Engine Optimization). Whether you’re curious about AI search, website migration, or our flexible quarterly subscriptions, we’ve got you covered.
About GEO (Generative Engine Optimization)
What is GEO, and why does my business need it?
Generative Engine Optimization (GEO) ensures your website appears in AI-generated answers from tools like Google’s AI Overviews, Perplexity, or ChatGPT. Unlike traditional SEO, which focuses on ranking in search result lists, GEO gets your business cited directly in responses to questions like “best services in [city]” or “how to solve [problem] in 2025.”
Why it’s critical: In 2025, over 70% of searches receive instant AI answers without clicks to websites. GEO helps your business stand out by showcasing your expertise, especially for local or voice searches, which are expected to dominate by 2026.
How is GEO different from traditional SEO, and do I still need SEO?
GEO and SEO are distinct but complementary. SEO improves your website’s ranking in traditional search results (e.g., Google’s top 10 links) using keywords, backlinks, and technical enhancements. GEO optimizes for AI-driven answers, where tools pull direct responses from authoritative, structured content without requiring clicks.
Why you need both: SEO drives click-through traffic, while GEO captures “zero-click” AI answers, which account for a significant portion of searches in 2025. Our GEO services include SEO essentials like mobile optimization and sitemaps to maximize your visibility across both.
How does Berry Buckley use Retrieval-Augmented Generation (RAG) for better results?
RAG is an advanced AI technology that pulls accurate, up-to-date information from your website or trusted sources before generating answers. Unlike standard AI, which may provide vague or incorrect responses, RAG ensures answers highlight your business’s specific services or expertise (e.g., “[Your Business] offers expert solutions in [city]”).
Our approach: We organize your website’s content (FAQs, service pages, case studies) and add special code (schema) to make it RAG-friendly, increasing the chances AI tools cite your business accurately.
What makes GEO effective for small to medium-sized businesses?
Small businesses often face tight budgets and stiff competition. GEO helps because:
Competes with larger players: AI prioritizes expertise over ad spend, so your unique services and local knowledge can shine.
Targets ready-to-act customers: GEO answers specific questions (e.g., “how to solve [problem] in 2025”), attracting customers who need your services now.
Local focus: We optimize for “near me” searches and Google Business Profile, helping local customers find you easily.
How does Berry Buckley’s GEO service differ from other agencies?
We’re not a generic agency. We’re Squarespace and GEO specialists. Here’s what makes us unique:
Expertise focus: We highlight your business’s credentials and secure mentions on trusted sites to build AI trust.
Squarespace mastery: We optimize your site for AI crawlability, speed, and mobile users, all within Squarespace.
All-in-one solution: From schema code to videos with transcripts, we handle everything to save you time.
Our clients see significant increases in customer inquiries after our GEO optimizations.
About Website Modernization and Squarespace Migration
Why should my business modernize its website?
The web evolves rapidly, and an outdated site can hurt your visibility. Older platforms may be slow, hard to manage, or vulnerable to security issues. Modernizing with a platform like Squarespace offers:
A professional, modern design that builds customer trust.
Fast, mobile-friendly performance (most searches happen on phones).
Easy updates to keep up with 2025’s AI-driven search trends.
Our quarterly subscriptions ensure your site stays current, so you remain competitive as the web changes in 2026 and beyond.
Is Squarespace only for beginners, or can it handle my business’s needs?
Squarespace is not just for beginners—it’s a robust platform for businesses of all sizes. Its intuitive design makes content updates easy, while our team customizes it for advanced needs:
Custom designs: We use CSS and JavaScript to create unique, branded websites.
Complex integrations: Squarespace supports tools for email marketing (e.g., Mailchimp), booking systems (e.g., Calendly), and social media, fitting your workflows.
High performance: Squarespace provides secure hosting, fast load times, and built-in SEO/GEO tools to boost visibility.
We’ve helped businesses modernize their Squarespace sites, significantly increasing customer engagement.
How hard is it to move my website from WordPress to Squarespace?
Migrating from WordPress to Squarespace is straightforward with our expertise. We:
Automatically transfer your WordPress content (pages, blogs, images) to Squarespace.
Set up integrations (e.g., booking or email tools) to maintain functionality.
Customize your new site to match your brand and optimize it for AI search.
Some complex elements may need professional adjustments, but we handle everything to make the process seamless.
How long does it take to migrate my website, and will it be down?
Migration typically takes about two weeks. Your existing site stays live during this period, so customers can still visit without interruption. Once your Squarespace site is ready, we switch it over smoothly, ensuring no downtime.
If my WordPress host has issues, can I switch to Squarespace?
Yes, if your WordPress host (e.g., WP Engine) faces issues like security or reliability problems, Squarespace is a great alternative. As a fully hosted platform, Squarespace eliminates the need for separate hosting, simplifying management and reducing risks. We manage the migration to preserve your content, SEO rankings, and integrations.
Can Squarespace handle my WordPress site’s complex integrations?
Yes, Squarespace supports integrations for:
Email marketing: Tools like Mailchimp or Constant Contact.
Booking systems: Calendly or Acuity Scheduling for appointments.
Social media: Seamless connections to X, LinkedIn, or Instagram.
Analytics: Google Analytics for performance tracking.
We configure these to match your existing workflows, ensuring no loss of functionality.
About Our Quarterly Subscriptions
Why do you offer quarterly subscriptions for GEO services?
The web changes fast. AI algorithms, customer search habits, and industry trends shift constantly. Our quarterly subscriptions keep your site up-to-date with:
Fresh content to reflect current trends or services.
Regular schema and technical updates to match AI advancements.
Ongoing monitoring to stay ahead of competitors.
This flexible approach ensures your business stays competitive without long-term commitments.
How do quarterly subscriptions work, and can I cancel or change them?
Subscriptions renew every three months, with the option to adjust or cancel with 30 days’ notice. Each quarter, we:
Deliver new content (e.g., blogs, FAQs, videos) based on your plan.
Update your site for AI and SEO performance.
Provide reports on AI citations and traffic.
Need to modify your plan? Just let us know during your quarterly review, and we’ll adjust to fit your needs.
Getting Started with Berry Buckley
How do I get started with Berry Buckley’s services?
It’s simple to modernize your website and boost AI visibility:
Schedule a Free GEO Audit: We analyze your site’s AI and SEO performance, identifying areas for improvement.
Book a 30-Minute Consultation: Discuss your business goals and customize a migration or GEO plan.
Launch Your Modernized Site: We handle design, migration, content creation, and optimization, with regular reports to track progress.
Do I need technical skills to work with Berry Buckley?
No technical skills are required! We manage everything (migration, design, content, and GEO optimization) so you can focus on running your business. Just share your goals and services, and we’ll build a Squarespace site that attracts customers through AI and traditional search.
What if I have more questions or need a custom solution?
We’re here to help. Contact us for a personalized discussion about your business’s needs. Whether you’re migrating a complex site or targeting specific services for GEO, we’ll create a tailored plan.
Can Berry Buckley help with social media visibility for AI search?
Yes! AI tools like Perplexity pull data from platforms like X and LinkedIn. We:
Share bite-sized tips on social media, linking to your website’s content.
Optimize posts to boost AI citations (e.g., “3 tips for solving [problem]”).
Engage in industry discussions to build authority.
This increases your chances of appearing in AI answers, even for non-website content.
How does Berry Buckley keep my site secure and reliable?
Squarespace provides built-in security and reliable hosting, including:
SSL certificates for secure browsing (HTTPS).
Automatic updates to protect against vulnerabilities.
Fast, global hosting to ensure your site loads quickly worldwide.
We also optimize your site for performance, meeting AI and user expectations for speed and reliability.
Do you have another question that is not answered here? Contact us and we’ll get right back to you.
Expected Impact From AI Search Optimization (GEO)
Short-term (1–3 months): Improved crawlability and richer Google results (e.g., star ratings, FAQ snippets).
Mid-term (3–6 months): Increased AI citations for local and practice-specific queries, driving 10–20% more traffic.
Long-term (6–12 months): Higher authority in AI ecosystems, potentially boosting consultation requests by 20–50% as your firm dominates relevant answers.