Insights
Technology Insights
How We Rebuilt Our Own Website, and Why an Agent Runs It Now
In October 2026 we moved berrybuckley.com off a hosted page builder onto plain pages we own. Now every change starts as a plain-English request, gets a preview link and goes live only when I say merge.
Website Platform Risk, Revisited: Why We Moved Our Own Site Off Squarespace
WordPress showed that platform risk is real even when half the web shares it. Hosted builders lower that risk but rent it back to you. Here's how we think about it now, and why we moved our own site.
What Happened At WordPress
In 2024, Matt Mullenweg, the founder of WordPress, publicly attacked WP Engine, a major WordPress hosting company. He temporarily blocked WP Engine from accessing WordPress.org, preventing millions of websites from receiving critical security updates. This conflict raised concerns about the future of WordPress and the power wielded by a single individual over a widely-used open-source platform.
Agents
Own Your Agent: Why Renting AI From a Vendor Is a Trap
A rented AI seat is fine for a task you could drop tomorrow. It is a poor home for the job your firm depends on every night. The first agent should run on your tools, follow your written rules, and belong to you.
Your First AI Agent Shouldn't Cost Six Figures
Most owners assume an AI agent means a six-figure custom build and a committee to approve it. A first agent is one job, on the tools the firm already pays for, for a fixed fee. If the price is unclear before the work starts, the scope is too big.
Your Office Closes at 6. The Inquiry Does Not.
Why the after-hours first reply decides which firm wins the consult, and how a workflow agent answers new inquiries for owner-led firms on the tools they already use.
What the Agent Is Allowed to Touch, and What It Must Never Do
How an owner playbook sets what an AI workflow agent can read, what it can send, what needs approval, and what it must never touch, written for CPA and law firms.
Modern App Development in 2026
Explore modern app development trends in 2026, emphasizing technology, design, and collaboration to boost engagement and ROI. Learn how to create user-centric, secure apps.
GEO Insights
AI Search vs. Google Search: What Businesses Need to Know to Stay Visible
Search behavior is evolving fast. For years, Google dominated how people discover information online. But now, artificial intelligence is reshaping search through conversational and generative tools like ChatGPT, Perplexity, Claude, and Bing Copilot. Understanding how AI Search differs from Google—and how to optimize for both—is essential for maintaining online visibility and attracting new clients.
The Non-Technical Guide to Winning with AI Search
Learn how businesses can leverage AI Search to increase visibility, attract leads, and build authority with our non-technical guide.
AI as Your Unhired Live Chat Agent
AI Tools like Google’s AI Overviews, ChatGPT, and Perplexity are handling over 70% of queries with instant, synthesized answers, reducing traditional search clicks by 35% and projecting a 25% drop in search engine volume by 2026. As AI replaces traditional search for most questions, it's evolving into something more: an uncontrolled "live chat agent" that represents your business 24/7.
The Impact of Free vs. Paid AI: How They Affect Your Website's Ranking in Generative Searches
AI-driven platforms provide direct answers rather than lists of links, making it crucial for businesses, especially law firms, to optimize their websites for visibility in these responses. But not all AI experiences are equal: free plans often rely on more efficient, lighter models with limited reasoning capabilities, while paid plans access advanced models that perform deeper analysis.
