Website agent · Dallas–Fort Worth
An on-brand AI website you run by talking to it.
We build it on a brand guide made for your firm, then hand it over. Anyone on your staff can ask its AI agent for a change by chat, email, or voice. It follows your guide, and nothing goes live until you approve.
Our team
Preview ready · reply “merge” to publish
One change, start to finish
How a change works
- You ask in plain EnglishBy chat, email, or voice: “Add Maria to the team page. Her bio is attached.”
- The agent makes the change on a preview copyIt follows your brand guide, and your live site isn’t touched. It checks the page on a laptop and a phone, plus links, titles and search data.
- You get a preview linkWith screenshots, so you can review it from your phone between meetings. Bigger changes, like a new page, take longer.
- You reply “merge”It goes live, and the agent checks the live page. Every change is saved, so any one of them can be undone.
Maria Lopez starts Monday as a senior manager. Can you add her to the team page? Bio and photo attached.Tue 4:10 PM
Done on a preview. Maria is third on the team page, after the partners, and her bio follows the same format as the others. Desktop and phone screenshots are attached. Here’s the preview link.Tue 4:14 PM
Looks great. Merge.Tue 4:31 PM
Live · checked on the live site
What the Website Agent does
Design
Designed around your firm, not a template. Layout, type, color and imagery come from your brand guide, and every page is checked on a laptop and a phone before you see it.
Content
Written from what you already know, in your voice. The agent drafts from your bios, proposals, talks and the questions clients ask every week, using the voice and word lists in your brand guide. Paul refines the launch pages, and you approve every word.
Build
Fast, plain pages with no page builder and no plugins to patch. Search engines and AI tools get clean pages they can read and cite.
Search and AI search
Titles, descriptions, structured data and alt text on every page, plus a check of what ChatGPT, Gemini and Perplexity say about your firm. Your search conventions are written into your brand guide, so new pages get them too.
Maintenance
New hire, new service, a post or a fix. Ask by chat, email, or voice and get an on-brand preview, usually within minutes. Bigger changes, like a new page, take longer.
Moving your current site
We bring over your pages and posts, keep or redirect your existing URLs, and carry over titles and descriptions so search traffic isn’t lost.
Your brand guide
Built on your brand, not a template
Every build starts with a brand guide made for your firm, from an intake questionnaire at kickoff. It sets the rules your site’s AI agent follows.
- Distinctive, not a template. Your positioning, voice, colors, type and layout rules shape every page.
- Consistent after handover. Whoever on staff asks for a change, the agent works from the same voice, word choices and page patterns.
- Guardrails written in. Words to avoid and your advertising rules are part of the guide. Your compliance review still comes first.
- A brand asset you own. A readable document you keep and can reuse for proposals, slides and social posts.
Brand guide · yourfirm.com Sample
Color
TypeAa Headline
Body text, plain and direct
VoiceUse: “clients,” “plain answers” · Avoid: “best,” “guaranteed”
GuardrailsState bar advertising rules · Disclaimers on results pages
Also coversPositioning · Messaging · Logo · Layout and components · Imagery · Page patterns · Accessibility · Search and AI search
Yours to keep · sets the rules the agent follows
You own all of it
No platform can change the rules on you, and no agency holds your site hostage.
The site lives in accounts in your name. Your site’s AI agent works in them with access you grant and can remove at any time.
If you ever leave, you keep everything, including your brand guide. It’s a standard static site that any web developer can pick up. We hand over access and record a short video walkthrough. There’s no export and no rebuild.
Who owns what · yourfirm.com
CodeIn a code repository in your name
HostingYour Cloudflare account, usually at no monthly cost
DomainStays with your registrar, in your name
Words and imagesYours, in plain text files you can read
Brand guideYours, as a document you can read and reuse
All in your firm’s name
Built and run this way
This site is the proof
We moved berrybuckley.com off Squarespace in October 2026. It’s now plain, fast pages in accounts we own, and the Website Agent runs it the same way it would run yours.
Every change since launch started as a plain-English request, went through a preview link, and was published only after Paul said “merge.” That includes the page you’re reading now.
The rules, in writing
Like every agent we build, the Website Agent ships with an owner playbook that you approve.
- Nothing goes live without you. The agent works on a preview copy. Only your “merge” publishes a change.
- It stays on-brand. Your brand guide sets the rules the agent follows on every change.
- Your review stays in the loop. Your advertising and compliance rules are written into your brand guide, and your sign-off still happens before anything is public. We don’t give legal or compliance advice.
- Nothing to hack. The public site is plain pages, with no database, login page or plugins. Forms are protected against spam bots.
- Every change can be undone. Each change is saved on its own, so you can ask for any one of them to be rolled back.
Owner playbook · Website agent
Can do on its ownDraft · Edit a preview copy · Run checks · Send you the preview
Needs your approvalAnything that goes live
NeverPublish without your “merge” · Change your domain or email settings · Put client information on the site
Approved by the owner before launch
How it works and what it costs
Audit with Paul
The free First Agent Audit covers your website too: what works, what slows it down and what AI tools say about your firm.
Written brief
What to fix first, a fixed-fee scope for the build, or a clear no if your site is fine.
Brand guide, then build
You fill out an intake questionnaire, and we turn it into your brand guide. Then every page is designed, written and built from it on a preview, and you approve each one before launch.
Go live and hand it over
We move your domain, redirect old URLs and check every live page. Then the site and its brand guide are yours to run: tell its AI agent what to change, whenever you need it.
AuditFree, and it covers your website too
Website buildFrom $5,000, a fixed fee quoted after your audit. Includes your custom brand guide.
Website careFrom $350/month. Includes monitoring and search checks, and your AI agent on call for changes, with previews usually within minutes
OwnershipThe site, the hosting, the domain and the brand guide are in your firm’s name
Two partners in Dallas
Paul Buckley runs the engagement and refines every page the agent writes before launch. He has 35 years in marketing, since 1991, including websites and campaigns for clients such as Dell, The Nasher and Callison/RTKL. Drate Berry builds the agent, drawing on his background in AI, SaaS and agent development.
We’re at 1920 McKinney Ave. Call Paul at (972) 362-9235.
Find out what your website needs
Book 45 minutes with Paul. The free First Agent Audit covers your website too, and you’ll get a written brief within one business day, whether or not we’re the right fit.
Frequently asked questions
Do we own the website?
Yes. The code, the hosting account and the domain are in your firm's name. We work in them with access you grant and can remove at any time.
What happens if we want to leave?
You keep everything. It's a standard static site that any web developer can work on. We hand over access and record a short video walkthrough.
Can we edit the site ourselves?
Yes, by talking to it. Tell the site's AI agent what to change by chat, email, or voice, and approve the preview. If you'd rather edit text by hand, the words live in simple text files and we'll show you how. There's no drag-and-drop editor, which is the trade-off for speed and nothing to patch.
What is the brand guide, and do we keep it?
It's a guide made for your firm at kickoff from an intake questionnaire. It covers positioning, messaging, voice, word lists, logo, colors, type, layout, imagery, page patterns, compliance guardrails, accessibility, and search and AI-search conventions. It's a document you can read, and it sets the rules your site's AI agent follows. Every build includes it, and it's yours to keep and reuse, whether or not you stay with us.
What if someone on our staff asks for something off-brand?
Your brand guide sets the rules the agent follows, including your avoid list and your advertising rules. Every change comes back to you as a preview first, and nothing goes live until you approve it.
How fast are changes?
Routine changes, like a new team member or a text fix, usually get a preview within minutes. Bigger changes, like a new page, take longer. Nothing goes live until you reply "merge."
Is AI-written content any good?
The agent drafts from your own material, like bios, proposals, talks and the questions you answer every week, in the voice set in your brand guide. Paul, who has 35 years in marketing, since 1991, refines the launch pages. After that, the agent writes to your guide, and you approve every word. Nothing is published on its own.
We have advertising or compliance rules. How does that work?
Your advertising rules go into your brand guide, which the agent follows. Every change still waits for your approval, so your compliance review happens before anything is public. We don't give legal or compliance advice.
Is the site secure?
The public site is plain pages, with no database, login page or plugins to attack. Forms are protected against spam bots. The agent works on a preview copy and can't publish; only your approval does.
I'm on Squarespace or WordPress. Can you move me?
Yes. We bring over your pages and posts, keep or redirect your existing URLs, and carry over titles, descriptions and structured data so you don't lose search traffic. If your current site is working well, the audit will tell you so.
Can it write posts and articles?
Yes. The agent drafts posts that answer the questions your clients ask, written from your expertise and in the voice set in your brand guide. You review and approve each one before it's published.
Can you build an app or a client portal?
We focus on websites and workflow agents. If your firm needs an app or a portal, raise it in the audit and we'll tell you whether it's a fit.
What does it cost?
The audit is free and covers your website. Website builds start at $5,000 as a fixed fee, quoted after your audit, and every build includes your brand guide. Website care starts at $350/month.