The Surprising Persistence of Outdated Websites
Why SMBs Should Snap Out of It
In an era where software-as-a-service (SaaS) platforms have transformed how small and medium-sized businesses (SMBs) manage accounting, project management, and human resources, it’s astonishing that so many websites remain tethered to an antiquated model. WordPress, despite powering over 40% of the internet, often burdens SMBs with high maintenance, costly custom coding, and fragmented infrastructure. Meanwhile, great SaaS solutions have been here for a decade. Squarespace, in particular, offers a low cost, zero maintenance solution with comparable features and flexibility.
Is your website stuck in the past?
SaaS platforms have redefined how SMBs operate. Tools like QuickBooks for accounting, Asana for project management, and BambooHR for human resources have replaced cumbersome, custom-built systems with intuitive, scalable solutions. These platforms eliminate the need for in-house IT expertise, reduce costs, and allow businesses to focus on growth rather than maintenance. The average SMB now uses over 100 SaaS applications, saving thousands of hours annually on tasks that once required specialized skills or expensive consultants.
Yet, when it comes to websites, the WordPress model feels oddly out of step with the SaaS-driven efficiency SMBs embrace elsewhere. Just as no executive would code their own accounting software or host their own email server, maintaining a WordPress site with its patchwork of plugins and separate hosting seems like an unnecessary burden.
By adopting Squarespace, SMBs can treat their website like any other SaaS tool: a reliable, low-maintenance asset that supports growth without demanding technical expertise.
Why SMBs Stay Stuck with WordPress
Despite the SaaS revolution transforming accounting, HR, and project management, many SMBs cling to WordPress’s outdated, high-maintenance model. Research reveals why: executives often lack the technical confidence to drive change, deferring to IT departments that favor familiar systems to preserve their roles. Studies show 33% of SMB leaders cite limited cloud knowledge as a barrier, while IT resists transitions to avoid skill obsolescence. This inertia—rooted in fear of failure and status quo bias—keeps businesses tethered to costly, complex websites. Squarespace offers a way out, aligning with the efficiency SMBs already embrace elsewhere. Don’t let hesitation hold you back—modernize to stay competitive.
Squarespace by Berry Buckley
The SaaS Solution for Modern Websites
Squarespace represents a paradigm shift for SMB websites, offering an all-in-one SaaS platform that mirrors the simplicity and power of tools like QuickBooks or Asana. Its key advantages include:
User-Friendly Design: Squarespace’s drag-and-drop editor and professionally designed templates enable SMBs to create polished websites without coding. Updates take minutes, not days, empowering your marketing or administrative team to manage your online presence directly.
Integrated Infrastructure: Hosting, security, SSL certificates, and performance optimizations are built-in, eliminating the need for separate vendors. This ensures reliability and frees SMBs from server management.
Scalable Features: From e-commerce to SEO and analytics, Squarespace provides integrated tools that grow with your business. Setting up an online store, for instance, takes hours, not weeks, with no external plugins required.
