AI search · Website agent

What does ChatGPT say about your firm?

Clients now ask AI tools who to call, sometimes before they ask a friend. Those tools answer from pages they can read and trust. Making your site one of those pages is part of what our Website Agent does on every page.

What the Website Agent does for AI search

We check what AI says about you

We ask ChatGPT, Gemini and Perplexity the questions your clients ask, such as "estate planning attorney in Plano" or "CPA for a growing construction company," and note whether your firm comes up, how it's described and which pages it's drawn from.

We fix what it reads

Clear service pages, bios that show real credentials, structured data that labels your firm, your people and your services, and fast pages that load on a phone.

Answers to the questions clients ask

Short, plain answers to the questions you hear every week, drafted by the agent from your expertise, in the voice set in your brand guide, and approved by you before they're published.

Start with what AI says today

The free First Agent Audit covers your website too. In 45 minutes with Paul we look at your site and at what AI tools say about your firm, and you'll get a written brief within one business day that says what to fix first.

After launch, you ask for changes by chat, email, or voice. Every one goes through a preview link, and nothing goes live until you approve it. How the Website Agent works →

AI Search Insights

What Your Website Tells AI About Your Firm, and What It Leaves Out

When a prospect asks ChatGPT, Perplexity or Google's AI Overviews who to call, the answer comes from what those tools can read and confirm about your firm. Most older firm websites leave out the specifics. Here's what they miss, and what to fix first.

By Drate Berry

Learn more

A group of diverse professionals in business attire attending a conference or meeting, seated at a long table with glasses of water, with a man with glasses, a beard, and gray hair in the foreground.

The Non-Technical Guide to Winning with AI Search

How Professional Services Firms Gain Visibility, Generate Leads, and Build Authority in the New Digital Era

By Paul Buckley

Learn more

A young boy wearing a yellow cap and backpack, playing Pokémon GO on his phone while walking through a lush green forest.
Digital illustration of a robot with a chat bubble interface in the background.

AI as Your Unhired Live Chat Agent

You didn't hire it, you can't fire it, so how do you adapt?

By Drate Berry

Learn more