Website Modernization
Stay current and competitive.
WEBSITE UPGRADES
You Have Options
If you are considering a move, then we can provide a seamless upgrade and migration of your website’s content to a modern web platform that ensures the best possible security, performance, user experience, and readiness for AI Search.
READY FOR AI SEARCH?
Ensure Your Visibility
Today, potential clients are turning to tools like ChatGPT, Gemini, Perplexity, and Grok for instant advice. Your business needs Answer Engine Optimization (AEO), aka AI Search, to appear in those direct answers.
What Happened At WordPress
In 2024, Matt Mullenweg, the founder of WordPress, publicly attacked WP Engine, a WordPress hosting company. He accused WP Engine of profiting from WordPress without adequately contributing back to the open-source community and blocked them accessing WordPress.org, preventing millions of websites from receiving critical security updates.
WP Engine sued Automattic and Mullenweg, alleging trademark abuse, extortion, and anti-competitive practices.
This conflict raised serious concerns about the future of WordPress and the power wielded by a single individual over a widely-used open-source platform.
Technology is advancing quickly. This is also true for website platforms. WordPress used to be the gold standard however, that is no longer the case. We’re moving towards a no code world where AI search will dominate and while WordPress’s Block Editor modernized the WordPress content creation experience in 2018, making it more visual, flexible, and user-friendly, it has been surpassed by Squarespace. Squarepsace’s all-in-one platform also eliminates the need to work with a separate hosting provider and the many WordPress plugins that are generally required to make your site function appropriately. Will WordPress catch back up? Given the recent turmoil, that seems unlikely. Regardless, Berry Buckley continuously reviews web platforms to determine the best possible solution for our clients. We currently recommend Squarespace but that will change if another solution surpasses its ease of use, security, and stability.
We Are:
Digital Strategists
Berry Buckey acts as the bridge between your website’s technical foundation, its marketing potential, and its business impact, ensuring it’s not just a static page but a dynamic tool for growth
Experts You Can Trust
With years of experience under our belt, we’ve mastered the art of seamless website migrations, stunning designs, AI Search, and critical integrations. Whether you’re moving platforms, refreshing your brand, or starting from scratch, our team has the technical know-how and creative edge to make it happen.
Designers That Captivate
First impressions matter. Our design team creates visually stunning, user-friendly websites that grab attention and keep visitors engaged. Beautiful aesthetics meet intuitive navigation—because your site should work as good as it looks.
Your Partner, Not Just a Provider
We’re more than a vendor. We’re your digital allies. From initial consultation to ongoing support, we’re with you every step of the way, committed to your success long after launch day.
Let’s build something extraordinary together.
How We Do It
We take a outcome-based approach to websites, focusing on providing your business with the best solution for your goals. Here's a breakdown of what that would look like:
Discovery and Planning
Thorough Assessment: A deep dive into the existing website, including content inventory, functionality audit, integrations, SEO and GEO (AI Search) analysis, performance metrics, and traffic patterns.
Customized Modernization & Migration Strategy: Developing a detailed plan tailored to your specific needs and goals, outlining timelines and key milestones.
SEO Preservation & AI Search Enhancement Strategy: A concrete plan to maintain or improve SEO rankings and AI Search features to show up when prospects are looking for you.
Migration Execution
Data Migration: Careful and accurate transfer of all website data, including content, images, databases, and files.
Design and Functionality Integration: Replicating or improving the website's design and functionality on the new platform.
SEO & GEO Implementation: Implementing the SEO & GEO strategy, including setting up 301 redirects, optimizing content and metadata, implemeting schema, and ensuring proper site structure on the new platform.
Testing & Quality Assurance
Comprehensive Testing: Rigorous testing of all aspects of the migrated website, including functionality, performance, compatibility across different browsers and devices, and SEO implementation.
User Acceptance Testing (UAT): Involving the client in testing the migrated website to ensure it meets their expectations and requirements.
Performance Optimization: Fine-tuning the website's performance on the new platform to ensure fast loading times and optimal user experience.
Launch, Training & Post-Migration Support
Smooth Launch: Carefully coordinating the launch of the migrated website to ensure a seamless transition.
Training: Half-day session to train your marketing team or admins on Squarespace and the myriad of resources available to them.
Post-Migration Monitoring: Continuously monitoring the website's performance, security, and SEO after the migration to identify and address any issues.
Ongoing Support: Providing ongoing support as needed to address any questions or concerns and ensure the website's continued success.
Why We Recommend Squarespace
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Squarespace includes hosting, domain registration, and SSL certificates in its packages, reducing the need to juggle multiple service providers. This integration simplifies the management of your website and enhances security.
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SSL Certificates: All Squarespace sites come with built-in SSL encryption for secure connections.
Two-Factor Authentication (2FA): Enhances account security by requiring a second form of verification during login.
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Content Delivery Network (CDN): Utilizes a global CDN to ensure fast loading times and optimal performance for users worldwide.
High Bandwidth Plans: Supports large amounts of traffic without performance degradation, accommodating extensive user engagement.
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Developer Platform: Provides tools for developers to create custom integrations, applications, and solutions tailored to business needs.
API Support: Enables integration with other software and services, such as CRM systems, payment gateways, and marketing tools.
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Email Campaigns: A robust email marketing tool integrated within the platform for managing targeted campaigns.
SEO Tools: Advanced search engine optimization features to help improve visibility and rankings in search results.
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Commerce API: Allows for the integration of advanced e-commerce functionalities, such as inventory management and order tracking.
Custom Checkout: Options for creating tailored checkout experiences that align with branding and customer expectations.
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If you can create a Powerpoint deck, then you can update your Squarespace website. We believe the visual editor is unmatched on the market today.
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User Roles and Permissions: Allows enterprise-level permissions to control access for different team members, ensuring secure collaboration.
Content Scheduling: Enables teams to plan and schedule content publishing and updates in advance.
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Advanced Metrics: Comprehensive analytics to monitor site performance, user engagement, and conversions.
Custom Reporting Tools: The ability to create detailed reports that provide insights into various aspects of business performance.
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24/7 Customer Support: Access to a dedicated support team experienced in handling enterprise-specific inquiries.
Custom Onboarding: Tailored onboarding processes to help businesses set up their sites effectively and leverage the platform’s full potential.
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Tailored Template Designs: Options for custom templates that reflect the enterprise’s brand identity.
Style Editor: Advanced styling options for fine-tuning the appearance of the website to match corporate standards.
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GDPR Compliance Tools: Features to help businesses align with GDPR regulations regarding data protection and privacy.
Accessibility Features: Built-in tools to ensure that websites meet accessibility standards, making them usable for all potential customers.
Plus Foolproof Security
DRecovery
We provide an added layer of security to mitigate platform risk.
Our DRecovery service creates static snapshots of your website. In the unlikely event that Squarespace goes down, we will automatically point your domain to a current snapshot of your website on AWS via Cloudfare’s managed SSL encryption.
Voila! No downtime.